VEVO is the leading innovative online premium music and entertainment service for consumers, advertisers and content owners that blends the very best in musical content with cutting-edge video technology and a thriving user community powered by YouTube. VEVO was created in partnership by Abu Dhabi Media, Universal Music Group (UMG) and Sony Music Entertainment (SME). It features the most extensive catalog of premium music content found anywhere on the web, with more than 25,000 videos featuring 4,000 artists across all genres.  Abu Dhabi Media’s partnership with VEVO puts us at the forefront of premium music, video and entertainment media in the MENA region.