 Abu Dhabi to host Global Media Leaders at inaugural Abu Dhabi Media Summit in March 2010
• 400 invited media representatives to gather in UAE Capital for top level dialogue
• Summit to Focus on Emerging Media in Fast-growing Economies of Middle East, Africa, and Asia
• Chairmen of News Corporation, AOL, Publicis Groupe, Orange France Telecom, KT Corp and others to attend
Abu Dhabi will be the venue for an unprecedented gathering of global media leaders the Abu Dhabi Media Summit it was announced today by HE Mohamad Khalaf Al Mazrouei, and Edward Borgerding, Chairman and CEO respectively of the Abu Dhabi Media Company, and Rupert Murdoch, President and CEO of News Corporation and a co Chairman of the Media Summit, at a press conference at the Yas Marina Circuit Media Centre. The invitation only inaugural Summit, under the patronage of H.H. General Sheikh Mohammed Bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the United Arab Emirates Armed Forces, will be held at the Yas Hotel from March 9th 12th 2010.
The three day Summit has been created by the Abu Dhabi Media Company, and leading Abu Dhabi partners, including the Abu Dhabi Tourism Authority, Aldar, Etihad Airways, Mubadala, and twofour54 . It will feature a unique combination of high profile public sessions, closed door discussions and private conversations, bringing together top-tier global media players and their counterparts in fast growing markets. Targeted sectors include mobile, broadband, traditional television, print, entertainment, news, music, advertising & marketing, venture capital & equity finance, with special emphasis on markets in the Middle East, the Subcontinent, East Asia and China.
HE Mohamed Khalaf Al Mazrouei, Chairman of the Abu Dhabi Media Company, commented:
Abu Dhabi is fast becoming an international hub for business, innovation, architecture, sporting events, culture and media. The creative industries play a key role in the longer term economic strategy of our city, as we embrace a diversified economic role. We are delighted to be inviting media leaders from every continent to Abu Dhabi as delegates at our Summit, where they will enjoy unrivalled hospitality and surroundings.
The inaugural Media Summit marks a parameter-shift in the region s media status. The MENA region has one of the highest percentages of youth in the world, and one of the fastest growing internet penetration rates.
This will lead to an exponential increase in demand for Arabic content, both in the UAE and across the region.Abu Dhabi is perfectly positioned to capitalise on this demand, and its fast-developing media industry is a direct consequence of increased long-term strategic investment across the sector.
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This growth is reflected by such developments as the creation of twofour54 and the recent influx of global media players announcing expansion into the UAE plus substantial investment in associated creative and technological industries, and education. The Abu Dhabi Media Company has played a key role throughout, reflected in the city’s growing influence as a global media hub, acting as an information confluence with both East and West.
The Summit s agenda will be driven by a unique group of co chairs, ed for their pre-eminence in shaping the new global media landscape.
The list of confirmed ADMS 2010 co chairs includes:
• Tim Armstrong, CEO, AOL
• Lee Seok Chae, Chairman, KT Corporation
• Kai Fu Lee, Chairman & CEO, Innovation Works
• Maurice Lévy, Chairman, PublicisGroupe
• Didier Lombard, Chairman, Orange France Telecom
• Kishore Lulla, Chairman & CEO, Eros International
• Sunil Bharti Mittal, Chairman & CEO, Bharti Enterprises
• Rupert Murdoch, Chairman, News Corporation
• Dr. Prannoy Roy, Executive Chairperson, NDTV
Summit Co Chair Rupert Murdoch, President and Chairman of News Corporation joined the event, by video link, saying:
The Abu Dhabi Media Summit is set to become a tremendous meeting of the minds. I can t think of a better place to be talking about the future of media. Abu Dhabi sits at the nexus of East & West, of developing & developed, of our media present and our future.
Edward Borgerding, CEO, Abu Dhabi Media Company, added:
We are honoured to announce our inaugural list of co chairs an unparalleled group of the world s media leaders. The media industry has a role to play in creating an international dialogue, bringing together different mindsets to promote new solutions to society s challenges. Our goal is to better understand the huge changes wrought by the digital revolution in order to employ media to communicate, inform and entertain for a better world.
Karim Sabbagh, Vice President and Global Practice Leader for the Communications, Media & Technology of Booz & Company, the event’s knowledge partner, stressed the growing importance of the region in opportunities of shaping of the new global architecture:
The growth potential of global media access is simply incredible the rapid social and economic development that regional economies are witnessing is creating ubiquitously connected communities with one of the strongest level of media consumption in the world. ADMC is playing a central role in creating opportunities for 21st century media players serving our region. The Summit s scope and ambition are world class. Booz & Company is pleased to serve as knowledge partner to this event.
John Rossant, Executive Chairman of PublicisLive, the event producer, commented:
The Abu Dhabi Media Summit has the clear potential to be one of the most important industry forums of its kind anywhere in the world and for years to come. And by bringing together the major media players from East, West, North and South, I believe the Summit will be a crucial global clearing-house of insight into media innovation.
The Summit will be produced and organised by PublicisLive, renowned for their global conference experience and capabilities, including the World Economic Forum, in Davos, Switzerland.
For more information, please contact:
Toby Burnham, Freud Communications
press@admediasummit.com
Sawsan Abu Omar, Abu Dhabi Media Company, 050-6169707
Sawsan.abuomar@admedia.ae
Omar Abedrabbo, Abu Dhabi Media Company, 050-5842741
Omar.abedrabbo@admedia.ae
ENDS
Notes to Editors
Abu Dhabi Media Company is one of the fastest growing, multi platform media organizations in the region created in 2007 as a public joint stock company from the assets of Emirates Media Incorporated.
Abu Dhabi Media Company owns and operates a range of television channels (Abu Dhabi Al Oula, Abu Dhabi Al Emarat, Abu Dhabi Al Riyadiya, Abu Dhabi Al Riyadiya 2, Abu Dhabi Al Riyadiya 3 Abu Dhabi +1 and National Geographic Abu Dhabi) and a network of radio stations (Abu Dhabi FM, Emarat FM, Star FM, Holy Quran FM, and Abu Dhabi Classic FM), as well as number of publications (Al Ittihad newspaper, The National Newspaper, Zahrat Al Khaleej magazine and Majid magazine) and a number of other media related businesses including Imagenation Abu Dhabi that will develop, finance and produce full length feature films and digital content for Arabic and international markets LIVE which owns a fleet of outdoor HD broadcast vans a state of the art printing press, United Printing Press.
Abu Dhabi Media Company employs 2098 people across its operating units which include publishing, television, radio, digital media, distribution, and printing.
The company is headquartered in Abu Dhabi with offices in Cairo, Dubai and Washington D.C.
About Booz & Company - Knowledge Partner
Booz & Company is a leading global management consulting firm, helping the world’s top businesses, government ministries, and organizations. Our founder, Edwin Booz, defined the profession when he established the first management consulting firm in 1914.Today, with more than 3,300 people in 59 offices around the world, we bring foresight and knowledge, deep functional expertise, and a practical approach to building capabilities and delivering real impact. We work closely with our clients to create and deliver essential advantage.
Visit www.booz.com and www.booz.com/me to learn more about Booz & Company.
About PublicisLive Event Creator
PublicisLive is a Geneva-based hybrid events management company with long term experiencein logistics and production. PublicisLive s global clients include governments, internationalorganizations and multinational companies. Among the prestigious events PublicisLive produces are the World Economic Forum’s Annual Meeting in Davos, Switzerland and the Monaco Media Forum. www.publicislive.com
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