 LIVE to broadcast 2009 FIFA Club World Cup in UAE
 Abu Dhabi- December 7th, 2009: LIVE, Abu Dhabi Media Company’s wholly-owned outside broadcast (OB) subsidiary, was awarded by the Hostbroadcaster ART/AlJazeera to overtake the technical host production of the 2009 FIFA Club World Cup in High Definition quality that takes place in Abu Dhabi from 9-19 December 2009. The match will be played in Abu Dhabi's biggest stadiums, Zayed Sports City Stadium and Mohammed Bin Zayed Stadium, both of which are currently undergoing extensive renovations in preparation for the tournament.
The winning team of the current UAE Football League season Al Ahli will be invited to compete alongside the six continental club champions, which include Barcelona (Europe), TP Mazembe (Africa) , Pohang Steelers FC (Asia), Atlante Futbol Club (North and Central America), Auckland City FC (Oceania), Club Estudiantes de La Plata (South America) The seven teams will compete over eight matches for a prize fund of USD 16.5 million, with the winners earning USD 5 million. To ensure high-quality broadcast of the football match, LIVE will provide high-definition OB vans as well as a professional operations team.
Abdul Hadi Al-Sheikh, Managing Director and CEO of LIVE said: “Abu Dhabi has become one of the fastest growing sporting destinations in the region and we are honored to be given the opportunity to produce the 2009 FIFA Club World Cup which will be held in the federal capital. This will definitely elevate Abu Dhabi's status as a truly international destination of distinction.”
He added: “Since LIVE has become the official entrepreneur of UAE Professional League Championships, we are pleased to take on the responsibility of reaching out to the world, using our advanced HDTV OB van fleet. We consider this a testimonial to our professionalism and expertise in the football broadcasting field.”
LIVE had the exclusive rights to transmit the UAE Professional League Championships and the Arabic poetry program, “Shaer Al Million”. It has also broadcast the Middle East International Film Festival, Capital World Tennis Championship, Operette Zayed and the Dream, the cricket championship, The Gulf Cup 2009, the European golf championships, the launch of metro Dubai, Formula 1 Etihad Airways Abu Dhabi Grand Prix, and a list of matches including Manchester City vs UAE in Abu Dhabi, and Brazil vs England in Doha.
About LIVE
LIVE Broadcast Production & Facilities (LIVE) was established in August 2008 and is one of the only production companies in the region with its own in-house, high quality, state-of-the-art, High Definition outside broadcast capabilities. A subsidiary of Abu Dhabi Media Company, LIVE is the biggest production company in the region and was established with a core aim of filing the gap in world-class production of high profile events in the capital.
LIVE is raising the bar in world-class broadcast production in the region the company is committed to capturing the best moments in the region’s cultural events calendar and beaming it to the rest of the world in crystal-clear High Definition.
Abu Dhabi Media Company
Abu Dhabi Media Company is one of the fastest growing, multi-platform media organizations in the region created in 2007 as a public joint stock company from the assets of Emirates Media Incorporated.
Abu Dhabi Media Company owns and operates a range of television channels (Abu Dhabi Al Oula, Abu Dhabi Al Emarat, Abu Dhabi Al Riyadiya, Abu Dhabi Al Riyadiya 2, Abu Dhabi Al Riyadiya 3 Abu Dhabi +1 and National Geographic Abu Dhabi) and a network of radio stations (Abu Dhabi FM, Emarat FM, Star FM, Holy Quran FM), as well as number of publications (Al Ittihad newspaper, The National Newspaper, Zahrat Al Khaleej magazine, Super magazine and Majid magazine) and a number of other media related businesses including Imagenation Abu Dhabi that will develop, finance and produce full length feature films and digital content for Arabic and international markets LIVE which owns a fleet of outdoor HD broadcast vans and a state of the art printing press, United Printing Press.
Abu Dhabi Media Company employs 2098 people across its operating units which include publishing, television, radio, digital media, distribution, and printing.
The company is headquartered in Abu Dhabi with offices in Cairo, Dubai and Washington D.C.
For further information, please contact:
Omar Abed Rabbo
Abu Dhabi Media Company
00971 50 5842741
Omar.abedrabbo@admedia.ae
Or
Sawsan Abu Omar
Abu Dhabi Media Company
00971 50 6169707
Sawsan.abuomar@admedia.ae
You can also visit the Abu Dhabi Media Company website: www.admedia.ae
Or the press site: www.admedia.ae/press
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