 VEVO ADMC s Latest Venture Ranked Most Trafficked U.S. Entertainment- Music Web Network In December 2009
 Over 35 Million Users Visited the VEVO Network Since December 8 Launch According to comScore
ABU DHABI January 14 2010: VEVO the new premium music video and entertainment service created in partnership by Universal Music Group, Sony Music Entertainment and Abu Dhabi Media Company (ADMC) and powered by YouTube, was the most visited U.S. web network in the Entertainment Music category last month with 35, 395, 000 million unique visitors, according to comScore. VEVO s number one ranking is even more impressive as the service s December 8 launch means VEVO was not live for the full month of December, which comScore bases its results. comScore s Media Metrix service is a recognized leader in measuring the digital world.
VEVO s remarkable launch traffic is the result of the service s VEVO Network strategy. The VEVO Network platform represents a ubiquity strategy where its content is available on VEVO.com the service s marquee destination site , YouTube and through a VEVO branded embedded player, creating the largest music video audience network online.
We are thrilled that the VEVO Network, which is still in its infancy, has debuted at the top of the comScore rankings for unique visitors across the Entertainment Music category in the U.S., said Rio Caraeff President and CEO, VEVO . The interest and enthusiasm our users have shown has been both gratifying and inspiring. We are also proud to deliver such strong traffic results straight out of the gate to our content and marketing partners, which solidify their early belief in the VEVO vision. We listen very closely to all of our partners and fans, and have been incorporating their feedback to continue to improve upon the VEVO experience.
Edward Borgerding, Chief Executive Officer of ADMC said: We are pleased that ADMC s global digital strategy is bringing in such great results and we expect to continue to leverage this global success to bring the best next generation media products to the region.
We are not surprised at the success of VEVO as the proposition is intuitively brilliant we are merely surprised by the speed of consumer adoption, and truly excited to see VEVO become a leading music video entertainment platform, loved by consumers , added Ricky Ghai, Executive Director, Digital Group.
Music videos from Beyonce, Justin Bieber, Drake, Lady Gaga, Jay Sean, Shakira, Britney Spears, Taylor Swift and Young Money are the most popular on VEVO this week.
The Top 5 U.S. Entertainment-Music networks on the web, according to comScore Media Metrix data, for December 2009 include: MySpace Music, AOL Music, Warner Music and MTV Networks Music.
Abu Dhabi Media Company is one of the fastest growing, multi-platform media organizations in the region created in 2007 as a public joint stock company from the assets of Emirates Media Incorporated.
Abu Dhabi Media Company owns and operates a range of television channels (Abu Dhabi Al Oula, Abu Dhabi Al Emarat, Abu Dhabi Al Riyadiya, Abu Dhabi Al Riyadiya 2, Abu Dhabi Al Riyadiya 3, Abu Dhabi +1 and National Geographic Abu Dhabi) and a network of radio stations (Abu Dhabi FM, Emarat FM, Star FM, Holy Quran FM, and Abu Dhabi Classic FM), as well as number of publications (Al Ittihad newspaper, The National newspaper, Zahrat Al Khaleej magazine and Majid magazine), and a number of other media related businesses, including Imagenation Abu Dhabi that develops, finances and produces full length feature films and digital content for Arabic and international markets LIVE which owns a fleet of outdoor HD broadcast vans and United Printing Press, a state of the art printing press. ADMC s Digital Group operates several digital assets including Getmo Arabia, goalarabia.com, and super.ae. In 2009 it formed two significant partnerships: VEVO, the online music video platform with Universal Music Group and Sony Music, and a first in the region MMOG joint-venture with Gazillion Entertainment.
Abu Dhabi Media Company employs 2098 people across its operating units, which include Publishing, Broadcast, Digital media, Distribution, and Printing.
The company is headquartered in Abu Dhabi with offices in Cairo, Dubai and Washington D.C.
About VEVO
VEVO is the leading innovative online premium music and entertainment service for consumers, advertisers and content owners that blends the very best in musical content with cutting-edge video technology and a thriving user community powered by YouTube. The content is made available on YouTube through a VEVO-branded channel, on VEVO.com (the service’s marquee destination site) and through a VEVO-branded embedded player. The service also serves as a syndication platform for additional internet destination sites, expanding the reach of the VEVO brand across the worldwide Web.
VEVO was created in partnership by Universal Music Group (UMG), Sony Music Entertainment (SME) and the Abu Dhabi Media Company. It is operated independently by a dedicated management team with offices in Los Angeles and New York. VEVO features the most extensive catalog of premium music content found anywhere on the web thanks to deals with such leading music companies as Universal Music Group, Sony Music Entertainment, EMI Music, ABKCO, Big Machine Records, CBS Interactive Music Group, Concord Music Group, Hollywood Records, Lyric Street Records, Razor & Tie Entertainment, Walt Disney Records, Wind-up Records, Caroline Distribution, Fontana Distribution, INgrooves, IODA, RED and The Orchard, among many others. Explore VEVO at www.vevo.com
For more information, please contact:
Sawsan Abu Omar
Abu Dhabi Media Company
050-6169707
Sawsan.abuomar@admedia.ae
OR
Julia Pucaru
Abu Dhabi Media Company
050 6505618
julia.pucaru@admedia.ae
You can also visit the Abu Dhabi Media Company website: www.admedia.ae
Or the press site: www.admedia.ae/press
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