 Abu Dhabi Al Riyadiya Serves an Ace with The Australian Open
 Sports Channel to broadcast 2010 tennis championship live and exclusive with English commentary
Abu Dhabi,16 January 2010: Abu Dhabi Al Riyadiya 2 today announced that it will broadcast the 2010 Australian Open Tennis Championships, The tennis grand Slam of Asia and the Pacific, live and exclusive from 18th 31st January. The television channel, which is owned by Abu Dhabi Media Company (ADMC) will provide daily coverage for the duration of the tournament starting from 3.30 am UAE, 2:30 am KSA until around 5:00 pm UAE, 4:00 pm KSA in co ordination with the completion of each day of play. The coverage will be available on Abu Dhabi Al Riyadiya 2 with English commentary.
For the first time, the channel will set up a team of analysts and reporters at the event in Melbourne to support the live studio coverage from Abu Dhabi which will be anchored by Osama Amiri with guest analysis from 2 leading regional tennis personalities.The Abu Dhabi Al Riyadiya TV reporters in Melbourne will provide viewers with unique tournament insights, features and exclusive interviews with the leading players and personalities from the world of tennis. The programming line-up will also provide viewers with the opportunity to interact with the presenters and analysts in Abu Dhabi by sending questions and comments for discussion live on air, through the web site at www.adtv.ae/Australianopen.
In addition to the live tv coverage of the key games from the event, Abu Dhabi Al Riyadiya s Australian open website will also gear up to serve as a comprehensive online resource for its viewers and will feature tv schedules, viewer competitions and live score trackers.
The Australian Open is the first of four Grand Slam tennis tournaments held every year and we are proud to be covering it live and exclusive for tennis fans in the Middle East, said Mohammed Najeeb, Director of Abu Dhabi Al Riyadiya Channels. Tennis is a popular and growing sport in the region and we have no doubt that the new additions to our coverage will prove to be a success with our viewers. In addition to analysis from experts on the game and exclusive interviews with star players from Australia, we have also included an element of interactivity for our viewers.
Abu Dhabi Al Riyadiya Channels are offering its audiences a comprehensive range of sports entertainment options, and we will continue to explore new idea s to bring the best sports to our viewers.
Abu Dhabi Al Riyadiya offers a bouquet of two channels: Abu Dhabi Al Riyadiya 1 covers local sports from across the Arab world in addition to global sporting events that take place in the region Abu Dhabi Al Riyadiya 2 covers sporting tournaments, events, news and analysis from the region and across the world
Abu Dhabi Media Company is one of the fastest growing, multi-platform media organizations in the region created in 2007 as a public joint stock company from the assets of Emirates Media Incorporated.
Abu Dhabi Media Company owns and operates a range of television channels (Abu Dhabi Al Oula, Abu Dhabi Al Emarat, Abu Dhabi Al Riyadiya, Abu Dhabi Al Riyadiya 2, Abu Dhabi +1 and National Geographic Abu Dhabi) and a network of radio stations (Abu Dhabi FM, Emarat FM, Star FM, Holy Quran FM, and Abu Dhabi Classic FM), as well as number of publications (Al Ittihad newspaper, The National newspaper, Zahrat Al Khaleej magazine and Majid magazine), and a number of other media related businesses, including Imagenation Abu Dhabi that develops, finances and produces full length feature films and digital content for Arabic and international markets LIVE which owns a fleet of outdoor HD broadcast vans and United Printing Press, a state of the art printing press. ADMC s Digital Group operates several digital assets including Getmo Arabia, goalarabia.com, and super.ae. In 2009 it formed two significant partnerships: VEVO, the online music video platform with Universal Music Group and Sony Music, and a first in the region MMOG joint venture with Gazillion Entertainment.
Abu Dhabi Media Company employs 2098 people across its operating units, which include Publishing, Broadcast, Digital media, Distribution, and Printing.
The company is headquartered in Abu Dhabi with offices in Cairo, Dubai and Washington D.C.
For more information, please contact:
Sawsan Abu Omar
Abu Dhabi Media Company
050-6169707
Sawsan.abuomar@admedia.ae
You can also visit the Abu Dhabi Media Company website: www.admedia.ae
Or the press site: www.admedia.ae/press
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