 Kalima and UPP team up to bring Arabic Readers the World in Books
 Abu Dhabi, UAE March 6, 2010: Kalima, a major new translation initiative by the Abu Dhabi Authority for Culture and Heritage (ADACH), which funds the translation, publication and distribution of high quality foreign writing into Arabic, has signed a memorandum of understanding (MOU) with United Printing and Publishing (UPP), a fully owned subsidiary of Abu Dhabi Media Company (ADMC), to publish major works of world s literature, philosophy and other fields of humanities for Arabic language readers.
Each year Kalima translates and publishes more than 100 titles of classic, modern and contemporary writing from around the world, by bringing together publishers, literary agents, authors, translators and printers, with the aim to provide more availability and choice of book titles to Arabic readers.
Dr. Ali Bin Tamim, Manager of Kalima said: Our partnership with UPP stems from the desire to bring to Arabic readers beautiful books in every single way. We are confident that UPP, through its world class standards in print quality, and environmentally friendly presses and materials, will make a valuable contribution to our present endeavors and to the development of the book publishing industry in the Arab world .
We are delighted to partner with Kalima in this important mission of providing quality books to Arabic audiences. It s a vote of confidence that such an esteemed organization values our work and acknowledges our commitment to becoming a world class leader in publishing,said Ali Saif Al Neami, CEO of UPP.
Recently, UPP has started production in its new state of the art facilities in Shahama, and has acquired new printing presses worth AED 100 million. The company s continuous efforts to stay at the forefront of the printing market have been recognized by partners and customers, with UPP witnessing already an upturn in demand from the beginning of the year.
About Kalima:
Kalima, which means word in Arabic, and is a non profit state initiative that translates, publishes and distributes works of classic and contemporary writing from other languages into Arabic.
Kalima is funded by a grant from the Abu Dhabi Authority for Culture and Heritage and benefits from the backing of the Crown Prince of Abu Dhabi.
The Abu Dhabi Authority for Culture and Heritage (ADACH) is the institution in charge of conserving and promoting the heritage and culture of Abu Dhabi. Established in October 2005 as an authority of the Government of Abu Dhabi, it is administered by a board of directors chaired by HE Sheikh Sultan bin Tahnoun Al Nahyan.
The creation of ADACH was a direct result of the implementation of the Abu Dhabi Cultural Heritage Management Strategy, a 5-year strategy prepared by a UNESCO-led team working closely with local experts. The Strategy identified the principal issues affecting the development of Abu Dhabi s culture and heritage and laid down goals for its activities.
ADACH is an organization with far-sighted aspirations-to harness the pride of the people of the UAE through the development of its cultural heritage, and to be the leading cultural development organization in the region. Internationally it is contributing to the strengthening of intercultural dialogue and the appreciation of different cultures by developing projects that encourage the sharing of cultural traditions and experience.
ADACH has a holistic vision of culture which embraces both tangible and intangible heritage. It is committing all its resources to the preservation of architectural and archaeological assets as well as to the development of Emirati and international arts, music, literature and cinema. This vision is open to everyone - in the Arab world and beyond.
The initiatives outlined in this publication reflect ADACHs vision for the cultural development of Abu Dhabi. Together they constitute a program rich in symbolism and importance to the people of the UAE, and provide a unique representation of what Abu Dhabi has to offer the rest of the world.
About UPP
Established in 2006, UPP (United Printing & Publishing) has become one of the largest companies in the UAE, with printing operations situated in Abu Dhabi. The company is focused on investing in cutting-edge technology and equipment.
Through modern communication techniques, UPP guarantees smooth information transfer and fast response to all its clients - anywhere in the world.
UPP is already well known in the regional market for its mainstream products: books, magazines, catalogs, directories, as well as for fast turnaround financial printing and its capacity of covering all aspects of commercial printing.
UPP is also renowned for its ability to combine products and services into innovative and integrated solutions, which have already fuelled the company s success and have led to increasing penetration of international markets.
www.upp.ae
For more information please contact:
Julia Purcaru
Abu Dhabi Media Company
00971 02 414 4697
julia.purcaru@admedia.ae
Sawsan Abu Omar
Abu Dhabi Media Company
+971506169707
Sawsan.abuomar@admedia.ae
Or you can visit www.admedia.ae
Or Abu Dhabi Media Company’s press site: www.admedia.ae/press
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