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Abu Dhabi Media Company owns some of the region's leading publications and has proved itself an innovator in identifying new opportunities and target segments. With a reputation for accuracy in news gathering and reporting, Al Ittihad has become a name synonymous with local news especially for Abu Dhabi.
In 2008, Abu Dhabi Media Company launched its first English-language newspaper, The National, to critical acclaim. Its portfolio of weekly magazines comprise publications with some of the highest circulation figures, including the leading family lifestyle magazine, Zahrat Al Khaleej, children's magazine Majid and Super, a sports magazine for football and sports enthusiasts. |
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 Al Ittihad Newspaper |
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Al Ittihad, meaning united, was launched in October 1969 at a time when His Highness Sheikh Zayed Bin Sultan Al Nahyan was working hard with the rulers of the neighboring Emirates to form the United Arab Emirates.
The name Al Ittihad was particularly apt and was a reflection of the positive social and political developments which were to result in the creation of the country.
Initially a free 12-page weekly paper, the newspaper went daily in April 1972, just months after the United Arab Emirates was created.
Following the conversion to a daily, Al Ittihad introduced sports and lifestyle supplements and became the first UAE newspaper to be made available online in 1996.
Today Al Ittihad owns one of the most modern printing presses in the region, employs over 100 full time journalists and has a network of correspondents across the world as well as offices in major cities in the region. It is a respected leading daily in the UAE.
www.alittihad.ae |
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The National |
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The National - Abu Dhabi Media Company's first English-language newspaper was born out of a vision that recognizes the key role that a free, professional and enlightened press plays in the national development process.
Headed by Martin Newland as Editor-in-Chief, The National was launched in April 2008 as an 80-page broadsheet to provide quality, must have reading put together by a staff of over 200 reporters and correspondents in Abu Dhabi and across the world.
In Newland's words, "Content is designed to reflect our readers’ concerns in relation to the national character of the UAE, in the context of an interconnected world."
In November 2008, The National on Saturday was launched making the newspaper a daily within just seven months of its launch.
The national on Saturday includes five specialized sections on cars, sports, travel, tourism, living and personal finance, as well as social entertainment variety magazine called "M". In 2009, The National launched a TV program Inside The National.
In June 2009, Hassan Fattah was promoted from Deputy Editor to Editor-in-Chief of The National , while Martin Newland took on the role of Editorial Director
www.thenational.ae |
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Zahrat Al Khaleej |
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Zahrat Al Khaleej, a weekly family lifestyle magazine, was launched in March 1979 and recently unveiled a new look to mark its 30th anniversary as the leading women’s magazine in the region.
The publication is aimed at 20-45 year old women and their families and has an extensive network of correspondents covering news on health, beauty, fashion, celebrity and lifestyle around the region.
Zahrat Al Khaleej recently launched a new interactive website, reflecting the publication’s evolution with its readers. www.zahramag.com |
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Majid Magazine |
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Children’s magazine Majid was launched in February 1979 for 7–14 year-olds. The weekly magazine has gone from strength to strength broadening its appeal and is now distributed across the region boasting one of the highest circulations and readership.
Its aim is to provide a sense of belonging to children within a framework they can relate to and enjoy. With some of the region’s leading cartoonists providing pages of fun, the magazine also encourages a dialogue with its readers and publishes contributions from its young fans.
Majid is an award-winning magazine and won one of the region’s highest accolades two consecutive years namely the Arab Journalism Award www.majid.ae |
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| Copyrights ©
2009 Abu Dhabi Media Company, All rights reserved. |
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