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 Ricky Ghai

Executive Director of Digital Media, Abu Dhabi Media Company

ADMC Building

As Executive Director of Digital Media, Ricky Ghai is responsible for spearheading ADMC’s global new media business. He is responsible for all aspects of new media development across the domestic and international markets.

His responsibilities extend across a wide range, from content evaluation and acquisition to content distribution across the emerging digital platforms. He also oversees the negotiation and content development for mobile, iptv, Video on Demand (VOD) and most television platforms.

Ghai has a 20-year career history in broadcast television, having worked across the entire spectrum of media, from Pay and Free TV platforms in Europe and the Middle East, to VOD and iptv services. 

More recently, Ghai was involved with the development of BT’s pioneering VOD service and as a consultant in digital media for several European clients.

While his resume is extensive, his key senior roles include: SVP and Director of Programming for TV3 Sweden, EVP of Programming for Orbit, CEO of ARA Programming & Distribution (Subsidiary of MBC) and Interim Director of Programming, BT Vision.

His early career in entertainment started at the BBC where he rose through the ranks from film editor, to content acquisition and eventually business development. 

With a complete and comprehensive knowledge of intellectual property rights, distribution and channel programming, he has developed high-level relationships with American film studios, international content distributors and media companies across the MENA region.

His past consultancy roles include Compliance and Regulatory Advisor to BT Entertainment and working with clients such as Universal Television.

Senior Team