News 16 October 2020

Majid Universe, an Abu Dhabi Media brand, will be participating at the first ever digital edition of MIPCOM this week.  The world’s largest entertainment content market is held from 12-16 October in Cannes, France.

MIPCOM is a leading, global marketplace for content innovators and Abu Dhabi Media’s presence reflects its ambitious strategy to deliver innovative, audience-centric content and accelerate its investment in digital entertainment.

With children and youth spending more time on digital platforms, the Majid Universe is a strategically important asset for Abu Dhabi Media. Through its iconic animated characters, the franchise represents a key opportunity to develop new formats and reach large audiences both regionally and globally.

Commenting on MIPCOM, Mariam Al Serkal, Director of Majid Platforms, said:

“By bringing the Majid Universe to MIPCOM, we have an opportunity to show the world the success story of children’s content in the UAE. It creates an opportunity to promote these 18 amazing characters, demonstrate our ability to provide exceptional entertainment for young audiences and explore new ways to work with leading global media brands and companies.”

Majid Universe will be using MIPCOM to showcase its distinctive content to global audiences, including live and dubbed shows featuring the characters “Basal Wo Filfil”, and ‘Zakia’ - the region’s first original superhero animation production, with a huge fan base among UAE children aged 6-14 years.

Earlier this year, Abu Dhabi Media launched “Majid Universe” - an integrated multi-platform, digital, TV and print entertainment offering, targeting Arab children through unique storytelling, compelling characters, and engaging live action programs. It includes exclusive content on its popular YouTube and digital channels, and a revamped monthly magazine, with 400% more content, as well as an e-magazine application for smartphones.

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