was launched by Abu Dhabi Media to mirror the unique content on health, beauty, fashion, celebrity and lifestyle offered by of Zahrat Al Khaleej magazine. The portal offers the perfect fusion of editorial excellence, quality content that inspires community interaction in addition to a unique and engaging media experience, featuring style leaders, influential bloggers and contributors from around the world.

The website received the 2012 Forbes Award for Top Online Media and was named as one of the top 50 most engaging GCC brands by Gulf Business Report in the same year.