Vision

To be a leading and innovative company in providing media services with an international spirit, from the perspective of the Emirati culture.

Mission

Highlight the Leadership's vision and the country's achievements, and support the UAE society's aspirations and values, based on investments in human resources, development and tolerance.

Values

  • Excellence
  • Commitment
  • Credibility
  • Creativity
  • Trust
  • Team Work

STRATEGIC PRIORITIES

Financial Sustainability

Efficient finance and resource management and diversified revenue streams

Media Content that Reaches and Matters

Relevant Media Content

Create content that matters to our audiences - which enhances their experience, engagement and loyalty

Impact, Image & Reputation

AD Media’s content supports & enhances Abu Dhabi’s culture, aspirations, and reputation

Media Platforms (Effective Content Sharing and Management)

Effective delivery and maximum use of content across modern and innovative platforms

Strategic Partnerships

raise the quality of strategic media relations to achieve the desired goals of all parties

Emiratisation Sustainability

Attract, develop and retain national calibers in AD Media and across the media Sector

Corporate Management Support

strengthen strategic & operational management capabilities to support delivery of excellent results

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